THE I.T CROWD

The episode I watched was one called 'Friend Face' and is basically about Jen introducing Roy and Moss to a new social networking website called Friend Face which is like FaceBook, and then realises that catching up with people from the past wasn't such a good idea and therefore turns out badly for all three of them. 

• Stereotypical nerds in this case are amusing
• There is a lot of adult humour
• There was a lot of lying when moss was explaining about Jen and him self and was very unrealistic which made it funny.
•  The audience find swearing very amusing
•  All three of the characters were all in bad situation and they were very awkward about it which is comical in some aspects

Personally, I don't see the attraction of The IT Crowd as I don't find it funny in any way because it is not my type of thing to watch and it just doesn't appeal to me

CHANNEL 4 CLASSWORK

Today we researched the channel 4 viewers and who watches channel 4 comedy TV shows or general channel 4 shows. By the research, I think that channel 4 is more aimed at teenagers as they have more younger humor added in the TV shows.

HOMEWORK: CHANNEL 4 COMEDY SHOWS

For our homework we had to find out and list as many comedy shows produced by channel 4. They are chat shows and also made up. Here are a few out of many:

• Shameless
• The Inbetweeners
• The Simpsons
• Drifters
• New Girl
• 2  Broke Girls
• Man Down
• The IT Crowd
• Cardinal Burns
• Fresh Meat
• Rude Tube
• The Big Bang Theory
• The Midnight Beast
• How I Met Your Mother
• Rules Of Engagement
• Ugly Betty
• The Cleveland Show
• Frasier
• Will & Grace
• Everybody Loves Raymond
• According To Jim
• Father Ted
• 8 Out Of 10 Cats
• Phoneshop
• The Ricky Gervais Show
• Balls Of Steel
• Scrubs
• Peter Kay: Live At The Top Of The Tower
• That Music Show
• Verry Terry
• Alan Carr: The Spexy Beast

FRAGRANCE ADVERTISMENT CHOICES AND POINTS

The header of the Document:
Your name and candidate number     Claremont Fan Court School 64680     June 2015
B321 Individual Portfolio Comparative Assignment

Essay Title:
A comparison of how women are represented in fragrance advertisement from the 1920s, 1960s and 2013

Images of the adverts:
Copy and Paste each photo of each Advert next to the text- for the moving image use all of the screenshots taken

Perfume Titles:
Now add your perfume names like this; 
Bourjois Mais Oui (1920s, France)





Bullet Points and Advert Choices:
I have chosen 3 different fragrance adverts throughout periods of time ranging from 1920,1960, and 2013 and all of them have many similarities.

1920's- Bourjois Mais Oui advert

1. 'its you'- aspiration - if you buy this, you will become the lady in the advert- targeting you directly
2. feminine
3. subtle
4. big skirts tiny waist-the hair

Dana Ambush B&w ’goddess of Fragrance’ (1965)

1. Trap a man into falling for you- positioning the woman as a predator- the word 'ambush'
2. 'from the goddess of fragrance' makes her seem like the Greek goddess Nike of victory- battle of the heart, seduction
3. she is quite secretive because she's hiding behind the statue and makes you want to find out more about her- stealth bomber: she is creeping up on men, if she wears Dana she will embody the qualities of the goddess in the advertisement
4. elegant/ exquisite
5. feminism- she's gone out to find a man, the feminist era, 1965

Miss Dior 'La Vie En Rose' (2013)

My moving image fragrance advertisement link: Miss Dior Advert 2013

1. Ultra feminism
2. celebrity endorsement
3. she shows dominance over the man by teasing him- independent
4. seeing everything from pink tinted spectacles 'la vie en rose'- life is very good
5. the bottle brings color to the advert- shows you can be out there

MY SCOOPIT FRAGRANCE ADVERTISING PAGE

Click here to go to my ScoopIt Fragrance Advertising page

ACTION HEROS

I chose Katnis Everdeen from the Hunger Games as the Warrior because of the characteristics she maintains throughout the film

I chose Eddie Murphy as the professor by his literal character the nutty professor

I chose Will Smith as the Chief by his character in Men In Black

I chose Miley Cyrus as the lost soul judging by her character in The Last Song

I chose Liam Hemsworth as the best friend because of his character in the Hunger Games

I chose James Bond as the charmer because he always has girls fawning over him

I chose Martin Lawrence as the bad boy because of the character he plays in Bad Boys

I chose Johnny Depp as the swashbuckler because he is a very stereotypical pirate

ACTION AND ADVENTURE ANALYSIS

For my action and adventure film extract I chose 'Avengers Assemble' Iron Man vs Thor (first 52 seconds).

The scene opens up with a medium shot of Thor getting the lightning into his hammer. I then goes to an over the shoulder shot but a quick change to an extreme close up of Iron Man inside his suit/armor. Avenger's Assemble is a typical Hero kills Villain type of film as it contains superhero's, as all of the 'Marvel Avengers' 'Assemble' together to kill the evil man (Loki). 

This extract does contain combat as there is conflict between two superhero's. They are both using their own armor or hammers/ own special physical features to try and defeat the person they are fighting. However these two superhero's are both in the avengers.

For me it does create suspense in the beginning when Iron Man is being stuck by lightning but his sarcastic, crude comment shows he is going to fight back and do what he can to defeat Thor. It also creates suspense as the extract ends and we do not see the rest of the fight.

Speed is used in the part where Iron Man takes them both into the air towards what seems like a cliff. The whoosing sound effect adds to the suspense making me thing "what's going to happen up there". 

The other sound effects make me cringe in a way for example; the iron scraping along the cliff surface. It makes me cringe because it is a horrible noise.

The end of this extract enjoys me the most as it shows Iron Man on his feet recovering from Thor throwing him and he looks up and there's a massive woosh that leaves with him.

In conclusion I think this film is a good film to watch as it is a typical Action Adventure film as it contains both Action and Adventure.

READING LYNX ANALYSIS

Today we looked at an article called 'Reading Lynx' in the Media Magazine, and we also analysized it going over key terms.

Firstly we looked at signs. Signs tell you about the place your in, a person or relating to this advert; the advert in general. For example the producers of this advert makes you notice that the kitchen is not modern but it is a 1950's retro type kitchen. This links to the time when men had complete control over women and women were men's property.

Secondly we talked about codes.There were two types, cultural codes and technical codes. Cultural codes are a way of communicating through what the advert is trying to tell you, but for this you need to use your own knowledge to help you understand what it is trying to say. Technical codes include things such as lighting or camera angles. For example in this advert the back lighting is used to create a glowing effect of the woman's skin to make her look more gorgeous. Also a medium shot is used to her whole body can be used for the advert.

Textual analysis grids help to analyse the text you are looking at or reading. You start by picking key points (key art and key wording). For example; her tanned skin; the model is white her but skinned is tanned which connotes the healthy and natural glow of someone who relaxes in the sun.

LUCOZADE AND LARA CROFT

In about 1998, Lucozade created their first animated advert featuring Tomb Raider’s Lara Croft. They chose this character because at the time she was a popular icon and also video games were still very new. Tomb Raider was one of the popular games invented, and that’s one of the reasons they chose this heroine.


Secondly, Lara Croft was seen as a role model. This advert was mainly made to appeal to men and yet it caught the eye of some women. This was because Lara was a strong, athletic woman who could fight and succeed all the time (even though it was in virtual form) this showed a lot of ‘girl power’ which was a big issue at the time.


The fact that Lara is ‘attractive’ also catches the eye of males. Even though her body is greatly out of proportion, also the fact that the actual game is more masculine than feminine for example; guns, killing, etc.


The messages that come across are very clear in the advert. Lucozade is a drink to boost your energy and yet still keeps you healthy. This is where Lara’s game comes in because it symbolizes her energy and her fitness. Also, because she is completely controlled by the company who made her and controlled her she therefore cannot embarrass herself like other celebrities usually do.


Overall the reasons why they chose Lara Croft are very clear and simple.

HILL TOP COCA-COLA ADVERT ANALYSIS

The Hilltop Coca Cola advert was made in 1971, and was shot on a hilltop in Rome- hence the name ‘the hilltop advert’. The creative director Bill Backer had the idea for the advert one day when, sitting in the waiting room for a flight, he saw people chatting and talking over Coca Cola. He felt then that 'let's share a Coke' had a different meaning, about keeping people company and bringing the world together as one. He used this inspiration to create new lyrics ('I'd like to buy the world a Coke and keep it company') to the song 'I'd like to teach the world to sing' by Roger Greenaway and Cook.

This advert was produced during the Vietnam War, when other countries were saying to America not to get involved and they did. The advert shows that America wasn’t all about war and conflict but about world peace and bringing everyone together- this also tied in nicely with the slogan made at the time ‘It’s the real thing’ which showed that Coca-Cola really was the real thing.

The messages given throughout the advert are very clear. There is a group of people singing together in ‘harmony’ which is effective because they are singing about peace and harmony. The advert shows people enjoying each other’s company and coming together because of it. The main line is 'I'd like to buy the world a Coke and keep it company'. This projects the image of Coca-Cola which symbolises bringing the world closer and people making friends all over the world. The main singer is a woman and the rest are all teenagers which show’s that the target audience is aimed at all ages.

The brand name, slogan and bottle are shown a lot throughout the advert, mainly close-ups of the teenagers in the advert holding the bottle with a big smile on their faces. This is a good marketing technique as it shows Coca-Cola can ‘make the world a better place’ or ‘make everything better’.

CLICK HERE TO VIEW THE COCA-COLA HILLTOP ADThe song was very popular at the time and over 100,000 people wrote letters to Coca-Cola, saying it should be played on the radio. It was then made into a single which sold many copies.

DIFFERENT CAMERA ANGLES

Close-up

Establishing Shot

Mid Shot

Over the Shoulder/ Point Of View

Over the Shoulder/ Point Of View

MY FIRST MEDIA LESSON

Today was our first Media lesson. We had an introduction to what we would be doing throughout the course and the main types of mass media we would be doing. We then looked at some adverts, two were in the textbook and the other on YouTube. We looked at a 'Listerine' and a 'Kellog's' advert in the textbook and looked at body positioning and said whether it linked well to the product, being advertised, or not. We then watched the 'James Bond Coca-Cola Zero' advert on YouTube and discussed whether the advert linked to the film well or not. The reason we were looking at adverts was because we are going to create our own and do advertising.