FRAGRANCE ADVERTISMENT CHOICES AND POINTS

The header of the Document:
Your name and candidate number     Claremont Fan Court School 64680     June 2015
B321 Individual Portfolio Comparative Assignment

Essay Title:
A comparison of how women are represented in fragrance advertisement from the 1920s, 1960s and 2013

Images of the adverts:
Copy and Paste each photo of each Advert next to the text- for the moving image use all of the screenshots taken

Perfume Titles:
Now add your perfume names like this; 
Bourjois Mais Oui (1920s, France)





Bullet Points and Advert Choices:
I have chosen 3 different fragrance adverts throughout periods of time ranging from 1920,1960, and 2013 and all of them have many similarities.

1920's- Bourjois Mais Oui advert

1. 'its you'- aspiration - if you buy this, you will become the lady in the advert- targeting you directly
2. feminine
3. subtle
4. big skirts tiny waist-the hair

Dana Ambush B&w ’goddess of Fragrance’ (1965)

1. Trap a man into falling for you- positioning the woman as a predator- the word 'ambush'
2. 'from the goddess of fragrance' makes her seem like the Greek goddess Nike of victory- battle of the heart, seduction
3. she is quite secretive because she's hiding behind the statue and makes you want to find out more about her- stealth bomber: she is creeping up on men, if she wears Dana she will embody the qualities of the goddess in the advertisement
4. elegant/ exquisite
5. feminism- she's gone out to find a man, the feminist era, 1965

Miss Dior 'La Vie En Rose' (2013)

My moving image fragrance advertisement link: Miss Dior Advert 2013

1. Ultra feminism
2. celebrity endorsement
3. she shows dominance over the man by teasing him- independent
4. seeing everything from pink tinted spectacles 'la vie en rose'- life is very good
5. the bottle brings color to the advert- shows you can be out there