Friday, 6 September 2013
MY FIRST MEDIA LESSON
Today was our first Media lesson. We had an introduction to what we would be doing throughout the course and the main types of mass media we would be doing. We then looked at some adverts, two were in the textbook and the other on YouTube. We looked at a 'Listerine' and a 'Kellog's' advert in the textbook and looked at body positioning and said whether it linked well to the product, being advertised, or not. We then watched the 'James Bond Coca-Cola Zero' advert on YouTube and discussed whether the advert linked to the film well or not. The reason we were looking at adverts was because we are going to create our own and do advertising.
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Good, Lily.
ReplyDeleteKey terms:
messages and values (in advertising);
target audience (representation in the advertisement);
caption (to anchor meaning);
brand identity (eg CocaCola colours)