FRAGRANCE ADVERTISMENT CHOICES AND POINTS

The header of the Document:
Your name and candidate number     Claremont Fan Court School 64680     June 2015
B321 Individual Portfolio Comparative Assignment

Essay Title:
A comparison of how women are represented in fragrance advertisement from the 1920s, 1960s and 2013

Images of the adverts:
Copy and Paste each photo of each Advert next to the text- for the moving image use all of the screenshots taken

Perfume Titles:
Now add your perfume names like this; 
Bourjois Mais Oui (1920s, France)





Bullet Points and Advert Choices:
I have chosen 3 different fragrance adverts throughout periods of time ranging from 1920,1960, and 2013 and all of them have many similarities.

1920's- Bourjois Mais Oui advert

1. 'its you'- aspiration - if you buy this, you will become the lady in the advert- targeting you directly
2. feminine
3. subtle
4. big skirts tiny waist-the hair

Dana Ambush B&w ’goddess of Fragrance’ (1965)

1. Trap a man into falling for you- positioning the woman as a predator- the word 'ambush'
2. 'from the goddess of fragrance' makes her seem like the Greek goddess Nike of victory- battle of the heart, seduction
3. she is quite secretive because she's hiding behind the statue and makes you want to find out more about her- stealth bomber: she is creeping up on men, if she wears Dana she will embody the qualities of the goddess in the advertisement
4. elegant/ exquisite
5. feminism- she's gone out to find a man, the feminist era, 1965

Miss Dior 'La Vie En Rose' (2013)

My moving image fragrance advertisement link: Miss Dior Advert 2013

1. Ultra feminism
2. celebrity endorsement
3. she shows dominance over the man by teasing him- independent
4. seeing everything from pink tinted spectacles 'la vie en rose'- life is very good
5. the bottle brings color to the advert- shows you can be out there

MY SCOOPIT FRAGRANCE ADVERTISING PAGE

Click here to go to my ScoopIt Fragrance Advertising page

ACTION HEROS

I chose Katnis Everdeen from the Hunger Games as the Warrior because of the characteristics she maintains throughout the film

I chose Eddie Murphy as the professor by his literal character the nutty professor

I chose Will Smith as the Chief by his character in Men In Black

I chose Miley Cyrus as the lost soul judging by her character in The Last Song

I chose Liam Hemsworth as the best friend because of his character in the Hunger Games

I chose James Bond as the charmer because he always has girls fawning over him

I chose Martin Lawrence as the bad boy because of the character he plays in Bad Boys

I chose Johnny Depp as the swashbuckler because he is a very stereotypical pirate

ACTION AND ADVENTURE ANALYSIS

For my action and adventure film extract I chose 'Avengers Assemble' Iron Man vs Thor (first 52 seconds).

The scene opens up with a medium shot of Thor getting the lightning into his hammer. I then goes to an over the shoulder shot but a quick change to an extreme close up of Iron Man inside his suit/armor. Avenger's Assemble is a typical Hero kills Villain type of film as it contains superhero's, as all of the 'Marvel Avengers' 'Assemble' together to kill the evil man (Loki). 

This extract does contain combat as there is conflict between two superhero's. They are both using their own armor or hammers/ own special physical features to try and defeat the person they are fighting. However these two superhero's are both in the avengers.

For me it does create suspense in the beginning when Iron Man is being stuck by lightning but his sarcastic, crude comment shows he is going to fight back and do what he can to defeat Thor. It also creates suspense as the extract ends and we do not see the rest of the fight.

Speed is used in the part where Iron Man takes them both into the air towards what seems like a cliff. The whoosing sound effect adds to the suspense making me thing "what's going to happen up there". 

The other sound effects make me cringe in a way for example; the iron scraping along the cliff surface. It makes me cringe because it is a horrible noise.

The end of this extract enjoys me the most as it shows Iron Man on his feet recovering from Thor throwing him and he looks up and there's a massive woosh that leaves with him.

In conclusion I think this film is a good film to watch as it is a typical Action Adventure film as it contains both Action and Adventure.