You should be prepared to analyse and discuss the following, as appropriate to the channels/stations and texts studied:
Institutional contexts QI:
• The media channels’/stations’ target audiences.
Institutional contexts need only be discussed insofar as they illuminate the institutions’ choice of texts; they should not be studied independently of QI.
The media channels’/stations’ ethos and histories AND Targeting audiences.
QI is shown on both BBC 2 and Dave. Dave used to be UKTV but re-branded as Dave because 'everybody knows a bloke called Dave'. It addresses mainstream adult audiences, primarily male. It is 'the home of witty banter' and also factual programmes. Currently, it hosts programmes like Dara O'Briain 's School of Hard Sums, Mock The Week, Have I Got News For You and QI (our text).
BBC is a PSB channel with a public service remit to entertain, inform and educate. It is a good fit with QI which offers factual information about a wide range of subjects such as history, science, culture, nature, food and so on.
Dave is currently screening QI on Tuesday nights at 8.00 p.m. and Friday night at 11.00 p.m. The BBC is currently screening QI, on series L, on Thursday night at 10.00p.m. and Friday nights at 11.05 p.m.
BBC Two’s remit is to be a mixed-genre channel appealing to a broad adult audience with programmes of depth and substance. It should carry the greatest amount and range of knowledge building programming of any BBC television channel, complemented by distinctive comedy, drama and arts programming.— BBC Two remit
Institutional contexts The IT Crowd:
• The media channels‘/stations’ brand identities
• The media channels’/stations’ ethos and histories (only relevant if they affect programmes)
• Regulatory (eg Public Service Broadcasting) requirements
• The media channels’/stations’ target audiences.
Institutional contexts need only be discussed insofar as they illuminate the institutions’ choice of texts; they should not be studied independently of The IT Crowd.
C4 hosts The IT Crowd , currently shown on 4OD Offering texts on demand, previously on Friday evenings 10.30 p.m. 4OD is for younger audiences; they prefer online content.
The IT Crowd is screened on Channel 4, and has a brand identity of 'providing television for people who do not have enough of it'. The ethos of Channel 4 suits the same trend of entertain, inform and educate as the BBC and Dave. The show broadcasts a stereotypical geeky IT computer department. This is more acceptable for a programme such as the IT Crowd as opposed to that of a formal, well know programme, due to the fact that the IT Crowd is watched by a very niche audience and is therefore very little known and allows the producers to take risks and get very near the mark with some of their jokes that may come across as offensive to some.
The IT Crowd is screened on Channel 4, and has a brand identity of 'providing television for people who do not have enough of it'. The ethos of Channel 4 suits the same trend of entertain, inform and educate as the BBC and Dave. The show broadcasts a stereotypical geeky IT computer department. This is more acceptable for a programme such as the IT Crowd as opposed to that of a formal, well know programme, due to the fact that the IT Crowd is watched by a very niche audience and is therefore very little known and allows the producers to take risks and get very near the mark with some of their jokes that may come across as offensive to some.
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