PLANNING | AUDIENCE PROFILE

1/10/14 |  PLANNING | AUDIENCE PROFILE

Today I started making outline notes about what my target audience for Public Service Announcement would be like:

Age group: 15-40+, young adults

Gender: both men and women

They are likely to watch TV programmes like: Thriller, Breaking Bad, The Walking Dead, The Killing, Homeland, Sherlock

They are likey to see at the cinema: Twilight, Inception, Se7en, The Dark Knight, Sin City, Hannibal, Panic Room, Sherlock Holmes

In their leisure time: they are likely to go onto social media, watch films, have an interest in horror/thriller films, go to places like Subway/KFC

Clothes: H&M, New Look, Topshop/TopManHollister, Gilly Hicks, etc

Media: iPhone or Samsung for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; FaceBook/ Twitter/ Instagram for social media.